Popular Culture
As part of its 1996 Pepsi Stuff marketing campaign, Pepsi ran an advertisement promising a Harrier jet to anyone who collected 7,000,000 Pepsi Points, a gag that backfired when a participant attempted to take advantage of the ability to buy additional points for 10 cents each to claim a jet for $700,000. When Pepsi turned him down, a lawsuit ensued, in which the judge ruled that any reasonable person would conclude that the advertisement was a joke.
Read more about this topic: McDonnell Douglas AV-8B Harrier II
Famous quotes containing the words popular and/or culture:
“The poet needs a ground in popular tradition on which he may work, and which, again, may restrain his art within the due temperance. It holds him to the people, supplies a foundation for his edifice; and, in furnishing so much work done to his hand, leaves him at leisure, and in full strength for the audacities of his imagination.”
—Ralph Waldo Emerson (1803–1882)
“The purpose of education is to keep a culture from being drowned in senseless repetitions, each of which claims to offer a new insight.”
—Harold Rosenberg (1906–1978)