MC Hammer - Additional Business Ventures

Additional Business Ventures

In 1991, M.C. Hammer established Oaktown Stable that would eventually have nineteen thoroughbred racehorses. That year, his outstanding filly Lite Light won several Grade I stakes races including the prestigious Kentucky Oaks. His D. Wayne Lukas-trained colt Dance Floor won the Grade II Kentucky Jockey Club Stakes and the Breeders' Futurity Stakes in 1991, then the following year won the Fountain of Youth Stakes and finished 3rd in the 1992 Kentucky Derby. He continues to attend shows as well as many sporting events alongside celebrities.

Hammer had several costly videos, two in particular were Too Legit to Quit or 2 Legit 2 Quit (which many celebrities appeared in) and "Here Comes the Hammer".

In the late 1990s into the early 2000s, along with a new clothing line called "J Slick", Hammer began creating and working on M.C. Hammer USA, an interactive online portal.

In 2002, Hammer signed a book contract with publishing company Simon & Schuster which called for a release the following year. However, a manuscript for an inspirational book called Enemies of the Father: Messages from the Heart on Being a Family Man (addressing the situation of African American men), for which Hammer received advance money to write, was never submitted in 2003. This resulted in Hammer being sued by the book company over claims that he never finished the book as promised. The company's March 2009 lawsuit sought return of the US$61,000 advance given to Hammer for the unwritten book about fatherhood.

As a result of his previous success, Hammer has now become somewhat of a popular web mogul and activist, becoming involved in several Internet projects (including TechCrunch40 conferences). In 2007, Hammer was co-founder and chief strategy officer of Menlo Park-based (Silicon Valley) DanceJam.com along with Geoffrey Arone. The community site (valued at $4.5 million) was exclusively dedicated to dancing video competitions, techniques and styles which Hammer sometimes judged or rated.

In July 2010, Hammer started a mixed martial arts management company to manage, market, promote, and brand-build for fighters such as Nate Marquardt, Tim F. Kennedy, and Vladimir Matyushenko, among others. According to MMAWeekly.com and Bizjournals, his new company is Alchemist Management in Los Angeles. It now manages 10 fighters. That same month, Hammer also announced his latest venture called Alchemist Clothing. The brand described as a colorful new lifestyle clothing line debuted during an Ultimate Fighting Championship fight in Austin. Middleweight fighter Nate "The Great" Marquardt wore an Alchemist shirt as he walked out to the ring. Hammer has shown an interest in boxing throughout his career.

On September 28, 2010, M.C. Hammer headlined at the TechCrunch Disrupt conference for an official after-hours party.

In October 2011, Hammer announced a new internet venture called WireDoo - a "deep search engine" that is planned to compete with the major search engines including Google and Bing. With the motto, "Search once and see what's related", Hammer's team will eventually open up the site to a select number of beta testers.