Divisions of Categories
- Cognitive Preservation Motives
- a. Need for Consistency (active, internal)
- b. Need for Attribution (active, external)
- c. Need to categorize (passive, internal)
- d. Need for objectification (passive, external)
- Cognitive Growth Motives
- a. Need for Autonomy (active, internal)
- b. Need for Stimulation (active, external)
- c. Teleological Need (passive, internal)
- d. Utilitarian Need (passive, external)
- Affective Preservation Motives
- a. Need for Tension Reduction (active, internal)
- b. Need for Expression (active, external)
- c. Need for Ego Defense (passive, internal)
- d. Need for Reinforcement (passive, external)
- Affective Growth Motives
- a. Need for Assertion (active, internal)
- b. Need for Affiliation (active, external)
- c. Need for Identification (passive, internal)
- d. Need for Modeling (passive, external)
Read more about this topic: Mc Guire's Motivations
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