Beverages
In the United States McDonald's has upgraded its coffee line. In the Northeastern States coffee is sold under the Newman's Own brand. In 2007 McDonald's expanded the Premium coffee line to include flavored iced coffee. In 2008–2009 it was expanded once more to lattes, cappuccinos and mochas in the North American market.
The Premium coffee line is designed to compete in the high end coffee segment created by Peet's Coffee, specifically the international chains Starbucks and Dunkin' Donuts and is advertised under the McCafe brand.
Read more about this topic: Mc Donald's Premium Line