Mc Donald's Premium Line
The McDonald's Premium line is a group of products introduced by McDonald's in the early 2000s. It includes the company's larger chicken sandwiches, its salad line, and its coffee products. The sandwiches are targeted at various demographic markets, the grilled chicken sandwiches and salads are targeted at both the female and health-conscious demographic markets. The entire line is intended to bring in a larger, more affluent, adult audience seeking better quality products.
Read more about Mc Donald's Premium Line: Sandwiches, Salads, Chicken Selects, Beverages
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