Mc Call's - Change To Rosie

Change To Rosie

In 2000, entertainer Rosie O'Donnell became editorial director of McCall's. In 2001 McCall's was renamed Rosie. O'Donnell stated, "I wanted a magazine that celebrates real women, that understands that they care about more than waistlines or the latest makeup styles or fashions, that they want to be relevant and help each other and care about the world." Rosie ceased publication at the end of 2002. O'Donnell said in a statement "I decided I could not participate in a magazine that bears my name when I could not be assured it would reflect my vision, values and editorial direction." A highly publicized legal battle between O'Donnell and her publisher, Gruner + Jahr, began in 2003. Ultimately, the judge ruled against both sides and dismissed the case. Gruner + Jahr exited the U.S. magazine business in 2005, selling its women's magazine portfolio to the Meredith Corporation and its business magazine portfolio to Mansueto Ventures.