Decaffeinated Coffee
Although General Foods had been marketing decaffeinated coffee under various brand names ("Sanka" since 1927 and "Brim" and "Maxim," the latter a freeze-dried instant coffee, since the 1950s), it refrained from actually selling Maxwell House-labeled decaffeinated coffee products until 1983, when it introduced ground "Maxwell House Decaffeinated" into east-coast markets. (At the same time, a decaffeinated version of its long-established, lighter-tasting "Yuban" brand was introduced on the west coast.) "Maxwell House Instant Decaffeinated Coffee" finally hit the shelves in 1985. A further modification of the decaf theme, "Maxwell House Lite," a "reduced-caffeine" blend, was introduced nationally in 1992 and its instant form the following year.
Read more about this topic: Maxwell House
Famous quotes containing the word coffee:
“Mrs. Small went to the kitchen for her pocketbook
And came back to the living room with a peculiar look
And the coffee pot.
Pocketbook. Pot.
Pot. Pocketbook.”
—Gwendolyn Brooks (b. 1917)