Max Branning - Reception

Reception

The storyline which saw Tanya bury Max alive prompted 167 viewer complaints, citing the inappropriate nature of the scenes, which aired prior to the 9.00 pm watershed. The BBC responded with the statement: "Whilst we appreciate that these episodes were dramatic, they were carefully filmed and edited in order that Max's ordeal was in the main implicit, rather than explicit, whilst still retaining their powerfulness. It's also important to note that Max made it out alive after Tanya realised she couldn't go through with her plan to leave him for dead. The burial is in no way glamorised or glorified, rather we see that when pushed to the edge, Tanya's behaviour becomes out of character, and indeed that it's Tanya herself who ultimately suffers because of her actions. Once again we are sorry that you did not enjoy these episodes." The UK communications regulator Ofcom later found that the episodes depicting the storyline were in breach of the 2005 Broadcasting Code. They contravened the rules regarding protection of children by appropriate scheduling, appropriate depiction of violence before the 9pm watershed and appropriate depiction of potentially offensive content.

Wood has received a number of award nominations for his portrayal of Max. In 2007, he was nominated for Best Newcomer at the TV Quick and TV Choice Awards, and Best Soap Actor the following year and in 2010. In 2008 and 2009, he was nominated for Best Actor at the Inside Soap Awards, Also in 2009 he was nominated for Best Actor at The British Soap Awards. In 2010, he was nominated in the Outstanding Serial Drama Performance category at the National Television Awards, but was not shortlisted, and in February 2011, Wood was nominated for Best Actor in the Soap Bubble Awards for his portrayal of Max. In 2012, Wood and Joyner won the Best On-Screen Partnership category at the British Soap Awards. On Digital Spy's 2012 end of year reader poll, Wood was nominated for "Best Male Soap Actor" and came third with 15.2% of the vote.

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