History
Schutz instigated the "Maverick" line at Dark Horse Comics in July 1999 for the purpose of "provid a kind of identity or specific line for those sorts of individual creator visions." Part of the purpose of having a separate imprint was to noticeably separate Dark Horse's output into discrete sections, and, as Schutz notes:
Having a section in Diamond Previews can't help but solidify that identity a little bit. It reminds people that Dark Horse really does publish creator-owned books... people often see the company primarily in light of our licensed books, and Lord knows we do publish a lot of them, but the roots of this company are with creator-owned books and Maverick was an attempt to underline that aspect.
The aim of the Maverick line was to "push the medium a little bit," although Schutz recognized that such titles are often a hard sell. To help address this, the Maverick Annual anthologies (published from 2000 as Dark Horse Maverick and later under such subtitles as Happy Endings and AutobioGraphix) put newer creators (Farel Dalrymple, Gilbert Austin, Jason Hall, Matt Kindt) alongside established names such as Frank Miller and Sam Kieth.
Read more about this topic: Maverick (Dark Horse)
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