TV
Matty Mattel and his Sister Belle were the hosts of a Sunday morning cartoon show called, "Matty's Funday Funnies" from 1961-1963. Cartoon shorts of Casper the Friendly Ghost and Beany and Cecil were a big part of the show... in-between Mattel toy commercials were duly shown.
Starting in 1979, Matty appeared again as the character associated with Mattel's consumer "hotline" where he was featured on packages along with the company's 800 number.
Matty Mattel and his Sister Belle were the hosts of a weekly, prime time cartoon show called, "Matty's Funday Funnies" from 1959–1962; which featured Casper the Friendly Ghost, and other Harvey cartoons. In 1962 and through 1963, the show's name was changed to "Matty's Funnies With Beany and Cecil"; and aired exclusively the new Beany and Cecil cartoons produced by Clampett. The Matty and Sister Belle characters would appear between cartoon segments and announce the upcoming Mattel Toy commercial; and again at the end of the program to show previews of next week's show. The Matty and Sister Belle characters were omitted as the shows were re-edited for Saturday mornings beginning in 1964. However, Mattel remained the sponsor.
Starting in 1979, Matty appeared again as the character associated with Mattel's consumer "hotline" where he was featured on packages along with the company's 800 number.
In 2008, a grown-up version of Matty was introduced as Mattel's "Master Toy Collector" and the mascot of MattyCollector.com, a website which sells action figures from the various lines which Mattel licenses or owns.
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