History
The serrated seal logo for Mattel was designed in 1959 and based on a concept by Mattel co-founder Elliot Handler. The character of "Matty" derived his name from Mattel, which in turn was named after founders, Harold Mattson and Elliot Handler - thus the hybrid name of Matt + El (short for Elliot) yielded Mattel. This serrated seal, sometimes referred to as 'The Mattel', had a giant letter M in the center with a small boy shown waving, and wearing a crown on his head... this was Matty.
Matty was featured on all Mattel products and TV commercials from 1959 through 1970 as the company's logo. He was the familiar mascot that jumped atop the giant "M" in Mattel TV commercials and shouted, "You can tell it's Mattel, it's swell". The serrated seal with Matty seated and waving from the giant "M" was replaced with a new serrated seal design with the name Mattel printed across it in 1970, which was the company's 25th anniversary. The new serrated seal is still used today.
Read more about this topic: Matty Mattel
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