Nooka
From 1987 to 1990 was an art director in corporate communications in Tokyo. Moving back to New York City he became the Creative Director of New York Zoom inc. with backing from a Japanese based agency. During his tenure there, Nooka was conceived as a project, an ambiguously ethnic name that was Waldman's modus operandi ("new") within the word itself. Tom Dixon (industrial designer) who had contacts at Seiko recommended that Waldman should contact them with a couple time concepts that he conceived while looking at a clock in London. Seiko manufactured a watch similar to the current Nooka Zoo, however when they closed all their sub-brands Waldman decided to manufacture and sell them himself. In 2005 Nooka Inc. was created. His first clients in North America were MoMA while in Asia it was United Arrows. During that time he also created the interdisciplinary design firm Berrymatch, LLC in 2000 focusing on branding, print and web interactivity.
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