M.M.R. Degree
Generally, the M.M.R. combines classroom work with real-world research opportunities and special projects. M.M.R. courses stress practical application to real-world marketing research problems, rather than the theoretical application suggested in most bachelor's business degrees.
The M.M.R. gives specific instruction on research methodology, variable coding, and database construction and management. Classroom topics might include database management, focus group development, statistics in marketing, and consumer behavior.
Read more about this topic: Master Of Marketing Research
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“Every man who attacks my belief, diminishes in some degree my confidence in it, and therefore makes me uneasy; and I am angry with him who makes me uneasy.”
—Samuel Johnson (1709–1784)