M.M.R. Degree
Generally, the M.M.R. combines classroom work with real-world research opportunities and special projects. M.M.R. courses stress practical application to real-world marketing research problems, rather than the theoretical application suggested in most bachelor's business degrees.
The M.M.R. gives specific instruction on research methodology, variable coding, and database construction and management. Classroom topics might include database management, focus group development, statistics in marketing, and consumer behavior.
Read more about this topic: Master Of Marketing Research
Famous quotes containing the word degree:
“Take but degree away, untune that string,
And hark what discord follows!
...
Force should be right, or, rather, right and wrong—
Between whose endless jar justice resides—
Should lose their names, and so should justice too.
Then everything includes itself in power,
Power into will, will into appetite;
And appetite, an universal wolf,
So doubly seconded with will and power,
Must make perforce an universal prey,
And last eat up himself.”
—William Shakespeare (1564–1616)