M.M.R. Degree
Generally, the M.M.R. combines classroom work with real-world research opportunities and special projects. M.M.R. courses stress practical application to real-world marketing research problems, rather than the theoretical application suggested in most bachelor's business degrees.
The M.M.R. gives specific instruction on research methodology, variable coding, and database construction and management. Classroom topics might include database management, focus group development, statistics in marketing, and consumer behavior.
Read more about this topic: Master Of Marketing Research
Famous quotes containing the word degree:
“The birth of the new constitutes a crisis, and its mastery calls for a crude and simple cast of mind—the mind of a fighter—in which the virtues of tribal cohesion and fierceness and infantile credulity and malleability are paramount. Thus every new beginning recapitulates in some degree man’s first beginning.”
—Eric Hoffer (1902–1983)