M.M.R. Degree
Generally, the M.M.R. combines classroom work with real-world research opportunities and special projects. M.M.R. courses stress practical application to real-world marketing research problems, rather than the theoretical application suggested in most bachelor's business degrees.
The M.M.R. gives specific instruction on research methodology, variable coding, and database construction and management. Classroom topics might include database management, focus group development, statistics in marketing, and consumer behavior.
Read more about this topic: Master Of Marketing Research
Famous quotes containing the word degree:
“Some crimes get honor and renown by being committed with more pomp, by a greater number, and in a higher degree of wickedness than others. Hence it is that public robberies, plunderings, and sackings have been looked upon as excellencies and noble achievements, and the seizing of whole countries, however unjustly and barbarously, is dignified with the glorious name of gaining conquests.”
—François, Duc De La Rochefoucauld (1613–1680)