Master Data Defined
Reference Data is basic business data used in a single application, system, or process.
Master Data is a single source of basic business data used across multiple systems, applications, and/or processes.
Enterprise Master Data is the single source of basic business data used across all systems, applications, and processes for an entire enterprise (all departments, divisions, companies, and countries).
Market Master Data is the single source of basic business data for an entire marketplace. Market master data is used among enterprises within the value chain. An example of Market Master Data is the UPC (Universal Product Code) found on consumer products.
Market Master Data is compatible with enterprise-specific and domain-specific systems, compliant with or linked to industry standards, and incorporated within market research analytics. Market master data also facilitates integration of multiple data sources and literally puts everyone in the market on the same page.
Excerpted from Master Data Management for Media: A Call to Action for Business Leaders in Marketing, Advertising, and the Media, a Microsoft White Paper by Scott Taylor and Robin Laylin, January 2010
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Famous quotes containing the words master, data and/or defined:
“Be not a Jack of all trades, but a master of one.”
—Chinese proverb.
“Mental health data from the 1950’s on middle-aged women showed them to be a particularly distressed group, vulnerable to depression and feelings of uselessness. This isn’t surprising. If society tells you that your main role is to be attractive to men and you are getting crow’s feet, and to be a mother to children and yours are leaving home, no wonder you are distressed.”
—Grace Baruch (20th century)
“Long before Einstein told us that matter is energy, Machiavelli and Hobbes and other modern political philosophers defined man as a lump of matter whose most politically relevant attribute is a form of energy called “self-interestedness.” This was not a portrait of man “warts and all.” It was all wart.”
—George F. Will (b. 1941)