Impact
During the Second World War, Mass Observation research was occasionally influential in shaping British public policy. In 1939 Mass Observation publicly critiqued the Ministry of Information's posters such as the Keep Calm and Carry On poster, which led to their being replaced with more appropriate posters. In addition, their study of saving habits were used by John Maynard Keynes successfully to argue for tax policy changes. During the war, there were also a few cases of Mass Observation (MO) doing research on commission for government authorities trying to shape recruiting and war propaganda: Mary Adams, for example, employed MO on commission for the Ministry of Information.
Read more about this topic: Mass Observation
Famous quotes containing the word impact:
“The question confronting the Church today is not any longer whether the man in the street can grasp a religious message, but how to employ the communications media so as to let him have the full impact of the Gospel message.”
—Pope John Paul II (b. 1920)
“Too many existing classrooms for young children have this overriding goal: To get the children ready for first grade. This goal is unworthy. It is hurtful. This goal has had the most distorting impact on five-year-olds. It causes kindergartens to be merely the handmaidens of first grade.... Kindergarten teachers cannot look at their own children and plan for their present needs as five-year-olds.”
—James L. Hymes, Jr. (20th century)
“Conquest is the missionary of valour, and the hard impact of military virtues beats meanness out of the world.”
—Walter Bagehot (1826–1877)