Decline and End
Following the war, and the departure of project founders Harrisson, Madge, and Jennings, research began to focus on the commercial habits of the country rather than the broader cultural research that characterised its first decade. This turn towards market research was formalised in 1949 when the project was incorporated as a private firm and, under new management, became registered as a market research limited company, Mass Observation (UK) Limited. Eventually the firm was merged with the advertising agency J.Walter Thompson’s UK research agency BMRB, to form MRB International, followed by full merger in the early 1990s.
Read more about this topic: Mass Observation
Famous quotes containing the words decline and and/or decline:
“Or else I thought her supernatural;
As though a sterner eye looked through her eye
On this foul world in its decline and fall,
On gangling stocks grown great, great stocks run dry,
Ancestral pearls all pitched into a sty,
Heroic reverie mocked by clown and knave....”
—William Butler Yeats (1865–1939)
“We can recognize the dawn and the decline of love by the uneasiness we feel when alone together.”
—Jean De La Bruyère (1645–1696)