Purposes
Mass media encompasses much more that just news, although it is sometimes misunderstood in this way. It can be used for various purposes:
- Advocacy, both for business and social concerns. This can include advertising, marketing, propaganda, public relations, and political communication.
- Entertainment, traditionally through performances of acting, music, sports, and TV shows along with light reading; since the late 20th century also through video and computer games.
- Public service announcements and emergency alerts (that can be used as political device to communicate propaganda to the public).
Read more about this topic: Mass Media
Famous quotes containing the word purposes:
“This is the true joy in life, the being used for a purpose recognized by yourself as a mighty one; the being thoroughly worn out before you are thrown on the scrap heap; the being a force of Nature instead of a feverish selfish little clod of ailments and grievances complaining that the world will not devote itself to making you happy. And also the only real tragedy in life is being used by personally minded men for purposes which you recognize to be base.”
—George Bernard Shaw (1856–1950)
“Let us guard against saying that there are laws in nature. There are merely necessities: there is no one who commands, no one who obeys, no one who transgresses. Once you understand that there are no purposes, then you also understand that nothing is accidental: for it is only in a world of purposes that the word “accident” makes sense.”
—Friedrich Nietzsche (1844–1900)
“There is, I think, no point in the philosophy of progressive education which is sounder than its emphasis upon the importance of the participation of the learner in the formation of the purposes which direct his activities in the learning process, just as there is no defect in traditional education greater than its failure to secure the active cooperation of the pupil in construction of the purposes involved in his studying.”
—John Dewey (1859–1952)