Purposes
Mass media encompasses much more that just news, although it is sometimes misunderstood in this way. It can be used for various purposes:
- Advocacy, both for business and social concerns. This can include advertising, marketing, propaganda, public relations, and political communication.
- Entertainment, traditionally through performances of acting, music, sports, and TV shows along with light reading; since the late 20th century also through video and computer games.
- Public service announcements and emergency alerts (that can be used as political device to communicate propaganda to the public).
Read more about this topic: Mass Media
Famous quotes containing the word purposes:
“One of the baffling things about life is that the purposes of institutions may be ideal, while their administration, dependent upon the faults and weaknesses of human beings, may be bad.”
—Mary Barnett Gilson (1877–?)
“What if we fail to stop the erosion of cities by automobiles?... In that case America will hardly need to ponder a mystery that has troubled men for millennia: What is the purpose of life? For us, the answer will be clear, established and for all practical purposes indisputable: The purpose of life is to produce and consume automobiles.”
—Jane Jacobs (b. 1916)
“So shall you hear
Of carnal, bloody, and unnatural acts,
Of accidental judgments, casual slaughters,
Of deaths put on by cunning and forced cause,
And in this upshot, purposes mistook
Fallen on th’inventors’ heads.”
—William Shakespeare (1564–1616)