Benefits of Mass Marketing
- Wide audience - Since the target audience is broad, the number of successful hits is high despite of the low probability of a single person turning up.
- Less risky - If all the efforts in one particular area goes in vain, still the eventual loss is less compared to a loss in the narrowly focused area.
- Production cost per unit are low on account of having one production run for homogeneous product.
- Marketing research cost and advertising cost are relatively low.
- Higher potentials of sales volume and efficiency of scale in a much larger market.
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