Benefits of Mass Marketing
- Wide audience - Since the target audience is broad, the number of successful hits is high despite of the low probability of a single person turning up.
- Less risky - If all the efforts in one particular area goes in vain, still the eventual loss is less compared to a loss in the narrowly focused area.
- Production cost per unit are low on account of having one production run for homogeneous product.
- Marketing research cost and advertising cost are relatively low.
- Higher potentials of sales volume and efficiency of scale in a much larger market.
Read more about this topic: Mass Marketing
Famous quotes containing the words benefits of, benefits and/or mass:
“Through all opposition the personal benefits of the reform [dress] [bracketed word in original] have compensated; but had it been mainly sacrifice, the thought of working for the amelioration of women and the elevation of humanity would still have been the beacon-star guiding me on amid all discouragements.”
—Susan Pecker Fowler (1823–1911)
“One of your biggest jobs as a parent of multiples is no bigger than simply talking to your children individually and requiring that they respond to you individually as well. The benefits of this kind of communication can be enormous, in terms of the relationship you develop with each child, in terms of their language development, and eventually in terms of their sense of individuality, too.”
—Pamela Patrick Novotny (20th century)
“The mass are animal, in pupilage, and near chimpanzee.”
—Ralph Waldo Emerson (1803–1882)