History
The history of mashup can be backtracked by first understanding the broader context of the history of the Web. For Web 1.0 business model, companies stored consumer data on portals and updated them regularly. They controlled all the consumer data, and the consumer had to use their products and services to get the information.
With the advent of Web 2.0 a new proposition was created, using Web standards that were commonly and widely adopted across traditional competitors and unlocked the consumer data. At the same time, mashups emerged allowing mixing and matching competitor's API to create new services.
The term isn't formally defined by any standard-setting body.
The first mashups used mapping services or photo services to combine these services with data of any kind and therefore create visualizations of the data. In the beginning, most mashups were consumer-based, but recently the mashup is to be seen as an interesting concept useful also to enterprises. Business mashups can combine existing internal data with external services to create new views on the data.
Mashups are in the ascendant. As a statistic from Programmable Web found out in 2009 that three new mashups have been registered every single day for the last two years.
Read more about this topic: Mashup (digital)
Famous quotes containing the word history:
“When the history of guilt is written, parents who refuse their children money will be right up there in the Top Ten.”
—Erma Brombeck (20th century)
“The history of this country was made largely by people who wanted to be left alone. Those who could not thrive when left to themselves never felt at ease in America.”
—Eric Hoffer (1902–1983)
“No one is ahead of his time, it is only that the particular variety of creating his time is the one that his contemporaries who are also creating their own time refuse to accept.... For a very long time everybody refuses and then almost without a pause almost everybody accepts. In the history of the refused in the arts and literature the rapidity of the change is always startling.”
—Gertrude Stein (1874–1946)