History
The history of mashup can be backtracked by first understanding the broader context of the history of the Web. For Web 1.0 business model, companies stored consumer data on portals and updated them regularly. They controlled all the consumer data, and the consumer had to use their products and services to get the information.
With the advent of Web 2.0 a new proposition was created, using Web standards that were commonly and widely adopted across traditional competitors and unlocked the consumer data. At the same time, mashups emerged allowing mixing and matching competitor's API to create new services.
The term isn't formally defined by any standard-setting body.
The first mashups used mapping services or photo services to combine these services with data of any kind and therefore create visualizations of the data. In the beginning, most mashups were consumer-based, but recently the mashup is to be seen as an interesting concept useful also to enterprises. Business mashups can combine existing internal data with external services to create new views on the data.
Mashups are in the ascendant. As a statistic from Programmable Web found out in 2009 that three new mashups have been registered every single day for the last two years.
Read more about this topic: Mashup (digital)
Famous quotes containing the word history:
“The history of progress is written in the blood of men and women who have dared to espouse an unpopular cause, as, for instance, the black man’s right to his body, or woman’s right to her soul.”
—Emma Goldman (1869–1940)
“History is the present. That’s why every generation writes it anew. But what most people think of as history is its end product, myth.”
—E.L. (Edgar Lawrence)
“Let it suffice that in the light of these two facts, namely, that the mind is One, and that nature is its correlative, history is to be read and written.”
—Ralph Waldo Emerson (1803–1882)