History
The history of mashup can be backtracked by first understanding the broader context of the history of the Web. For Web 1.0 business model, companies stored consumer data on portals and updated them regularly. They controlled all the consumer data, and the consumer had to use their products and services to get the information.
With the advent of Web 2.0 a new proposition was created, using Web standards that were commonly and widely adopted across traditional competitors and unlocked the consumer data. At the same time, mashups emerged allowing mixing and matching competitor's API to create new services.
The term isn't formally defined by any standard-setting body.
The first mashups used mapping services or photo services to combine these services with data of any kind and therefore create visualizations of the data. In the beginning, most mashups were consumer-based, but recently the mashup is to be seen as an interesting concept useful also to enterprises. Business mashups can combine existing internal data with external services to create new views on the data.
Mashups are in the ascendant. As a statistic from Programmable Web found out in 2009 that three new mashups have been registered every single day for the last two years.
Read more about this topic: Mashup (digital)
Famous quotes containing the word history:
“Every literary critic believes he will outwit history and have the last word.”
—Mason Cooley (b. 1927)
“The thing that struck me forcefully was the feeling of great age about the place. Standing on that old parade ground, which is now a cricket field, I could feel the dead generations crowding me. Here was the oldest settlement of freedmen in the Western world, no doubt. Men who had thrown off the bands of slavery by their own courage and ingenuity. The courage and daring of the Maroons strike like a purple beam across the history of Jamaica.”
—Zora Neale Hurston (1891–1960)
“Literary works cannot be taken over like factories, or literary forms of expression like industrial methods. Realist writing, of which history offers many widely varying examples, is likewise conditioned by the question of how, when and for what class it is made use of.”
—Bertolt Brecht (1898–1956)