Mascara - Psychology

Psychology

In western cultures shown to demonstrate the idolization of youth, the maintenance of a youthful appearance becomes a societal priority. The typical characteristics of children—soft cheeks, a round face, soft skin, large eyes, upturned nose, and a short chin—are often seen as ideal facial characteristics for women. The use of mascara helps to mimic neoteny, namely large eyes. Mascara pulls away the eyelash from the rim of the eye creating a doe-like illusion of larger, more open eyes. Wide eyes are culturally equated with youth, and may be subconsciously associated with innocence. Innocence and youth can prompt protective instincts as well as feelings of attraction.

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