Business Ventures
In 2004 Blige launched her own record label, Matriarch Records, distributed through Interscope.
In July 2010, Blige launched her first perfume, My Life (through Carol's Daughter), exclusively on HSN. The fragrance's unprecedented success broke sales records in hours and has been awarded two prestigious FIFI awards from the Fragrance Foundation. The newest fragrance, My Life Blossom launched in August 2011 exclusively to HSN.
In October 2010 Blige released a line of sunglasses called "Melodies by MJB". The first Melodies collection featured four styles with a total of 20 color options. Each style represented a specific facet of Blige’s life. Essence magazine reported that in the spring of 2011, "Melodies by MJB" extended their collection to offer more styles.
Blige's production company, along with William Morris Endeavor is also working on several TV and film projects.
Blige has had endorsement contracts with Reebok, Air Jordan, Pepsi, Coca-Cola, Gap, Target, American Express, AT&T Inc., M·A·C, Apple Inc., Burger King and Chevrolet. She has also been a spokesperson with Carol's Daughter beauty products and Citibank's with Nickelback program.
Read more about this topic: Mary J. Blige
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