Marshall Field's - Firsts, Noted Events, Community Leadership

Firsts, Noted Events, Community Leadership

Among the "firsts" by Marshall Field's was the concept of the department store tea room. In the 19th century, ladies shopping downtown returned home for lunch; having lunch at a downtown restaurant unescorted by a gentleman was not considered ladylike. But after a Marshall Field's clerk shared her lunch with a tired shopper (a chicken pot pie), Field's hit on the idea of opening a department store tea room, so that women shoppers would not feel the need to make two trips to complete their shopping. To this day, the Walnut Room serves the traditional Mrs. Herring's chicken pot pie.

That is just one among many innovations by Marshall Field's. Field's had the first European buying office, which was located in Manchester, England, and the first bridal registry. The company was the first to introduce the concept of the personal shopper, and that service was provided without charge in every Field's store, right up to the chain's last days under the Marshall Field's name. It was the first store to offer revolving credit and the first department store to use escalators. Marshall Field's book department in the State Street store was legendary; it pioneered the concept of the "book signing." Moreover, every year at Christmas, Marshall Field's downtown store windows were filled with animated displays as part of the downtown shopping district display; the "theme" window displays became famous for their ingenuity and beauty, and visiting the Marshall Field's windows at Christmas became a tradition for Chicagoans and visitors alike, as popular a local practice as visiting the Walnut Room with its equally famous Christmas tree or meeting "under the clock" on State Street.

Marshall Field was famous for his slogan "Give the lady what she wants." He was also famous for his integrity, character, and community philanthropy and leadership. After his death, the company remained to the very end a major philanthropic contributor to its Chicago-area community.

Field, the store he created, and his successor John G. Shedd, helped establish Chicago's prominence throughout the world in business, art, culture, and education. The Art Institute of Chicago, the Field Museum of Natural History (as renamed in 1905 for its first major benefactor), the Museum of Science and Industry, the John G. Shedd Aquarium, and the University of Chicago all have been aided by the philanthropy of Marshall Field's. Marshall Field was also a major sponsor of the 1893 World's Columbian Exposition.

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