Research Competitions
MSI research competitions support the development of new conceptual frameworks and avenues for marketing thought. Academic researchers submit proposals that address a novel problem with a balance of rigor and relevance. These are reviewed by a set of academic thought leaders, guided by an advisory committee of industry experts. Findings from competitions are reported in publications and at conferences. Recent competitions include:
- Ideas Challenge
- Communication and Branding in a Digital Era
- Innovation
- Modeling ‘Multichannel’ Customer Behavior, co-sponsored by the Wharton Interactive Media Initiative
- Shopper Marketing, co-sponsored by the Association for Consumer Research
Read more about this topic: Marketing Science Institute
Famous quotes containing the word research:
“One of the most important findings to come out of our research is that being where you want to be is good for you. We found a very strong correlation between preferring the role you are in and well-being. The homemaker who is at home because she likes that “job,” because it meets her own desires and needs, tends to feel good about her life. The woman at work who wants to be there also rates high in well-being.”
—Grace Baruch (20th century)