Research Competitions
MSI research competitions support the development of new conceptual frameworks and avenues for marketing thought. Academic researchers submit proposals that address a novel problem with a balance of rigor and relevance. These are reviewed by a set of academic thought leaders, guided by an advisory committee of industry experts. Findings from competitions are reported in publications and at conferences. Recent competitions include:
- Ideas Challenge
- Communication and Branding in a Digital Era
- Innovation
- Modeling ‘Multichannel’ Customer Behavior, co-sponsored by the Wharton Interactive Media Initiative
- Shopper Marketing, co-sponsored by the Association for Consumer Research
Read more about this topic: Marketing Science Institute
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“To be sure, nothing is more important to the integrity of the universities ... than a rigorously enforced divorce from war- oriented research and all connected enterprises.”
—Hannah Arendt (1906–1975)