Research Competitions
MSI research competitions support the development of new conceptual frameworks and avenues for marketing thought. Academic researchers submit proposals that address a novel problem with a balance of rigor and relevance. These are reviewed by a set of academic thought leaders, guided by an advisory committee of industry experts. Findings from competitions are reported in publications and at conferences. Recent competitions include:
- Ideas Challenge
- Communication and Branding in a Digital Era
- Innovation
- Modeling ‘Multichannel’ Customer Behavior, co-sponsored by the Wharton Interactive Media Initiative
- Shopper Marketing, co-sponsored by the Association for Consumer Research
Read more about this topic: Marketing Science Institute
Famous quotes containing the word research:
“I did my research and decided I just had to live it.”
—Karina O’Malley, U.S. sociologist and educator. As quoted in the Chronicle of Higher Education, p. A5 (September 16, 1992)