Process
Marketing Operations professionals are increasingly expected to develop and optimize marketing-related processes such as the budgeting and planning process; the lead management process; the process for integrating newly acquired companies; and the process for creating, reviewing, and distributing a marketing asset. As a result of this push to improve performance by developing and optimizing process, flow charts are now as prevalent in Marketing as press releases and ad copy. Several categories of technology have evolved to automate Marketing processes (see “Technology or Marketing Automation” below).
Read more about this topic: Marketing Operations
Famous quotes containing the word process:
“Yet I doubt not through the ages one increasing purpose runs,
And the thoughts of men are widened with the process of the suns.”
—Alfred Tennyson (1809–1892)
“Opinions are formed in a process of open discussion and public debate, and where no opportunity for the forming of opinions exists, there may be moods—moods of the masses and moods of individuals, the latter no less fickle and unreliable than the former—but no opinion.”
—Hannah Arendt (1906–1975)
“That which endures is not one or another association of living forms, but the process of which the cosmos is the product, and of which these are among the transitory expressions.”
—Thomas Henry Huxley (1825–95)