Process
Marketing Operations professionals are increasingly expected to develop and optimize marketing-related processes such as the budgeting and planning process; the lead management process; the process for integrating newly acquired companies; and the process for creating, reviewing, and distributing a marketing asset. As a result of this push to improve performance by developing and optimizing process, flow charts are now as prevalent in Marketing as press releases and ad copy. Several categories of technology have evolved to automate Marketing processes (see “Technology or Marketing Automation” below).
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Famous quotes containing the word process:
“You can read the best experts on child care. You can listen to those who have been there. You can take a whole childbirth and child-care course without missing a lesson. But you won’t really know a thing about yourselves and each other as parents, or your baby as a child, until you have her in your arms. That’s the moment when the lifelong process of bringing up a child into the fold of the family begins.”
—Stella Chess (20th century)
“We tend to be so bombarded with information, and we move so quickly, that there’s a tendency to treat everything on the surface level and process things quickly. This is antithetical to the kind of openness and perception you have to have to be receptive to poetry. ... poetry seems to exist in a parallel universe outside daily life in America.”
—Rita Dove (b. 1952)
“That which endures is not one or another association of living forms, but the process of which the cosmos is the product, and of which these are among the transitory expressions.”
—Thomas Henry Huxley (1825–95)