Marketing Operations - Notes

Notes

  • Beal, Barney. (2009) Gartner: Now is the time to buy marketing resource management (MRM) software SearchCRM.com.
  • Fishbein, Seth. (2009) “A Preview of IDC’s 2009 Tech Mktg. Bechmarks: A Focus on Marketing Automation.
  • Vancil, Rich; Gerard, Michael; Fishbein, Seth. (2008) IDC CMO Advisory – Marketing Performance Measurement 2.0 Best Practice
  • Collins, Kimberly. (2008) Establish a Marketing Operations Office Gartner.
  • Curley, Jeff. (2008) The Tools of Marketing Operations American Chronicle.
  • Patterson, Laura. (2007) The Science Side of Marketing and the Emergence of Marketing Operations MarketingProfs.
  • Ott, Adrian. (2007) Beyond the 4Ps: The 5Ts of Marketing Operations MarketingProfs.
  • Tech Vendors are Rapidly Adding New Marketing Operations Staff. Though Organizational Impact is Still in the Early Stages of Development, IDC Reveals (2007) Business Wire.
  • The Science Side of Marketing and the Emergence of Marketing Operations
  • Gerard, Michael; Vancil, Rich. (2006) The Marketing Operations Function: Is It Evolving Fast Enough? (IDC document #204647 and IDC presentation #204649)

Read more about this topic:  Marketing Operations

Famous quotes containing the word notes:

    “My weary limbs are scarcely stretched for repose, before red dawn peeps into my chamber window, and the birds in the whispering leaves over the roof, apprise me by their sweetest notes that another day of toil awaits me. I arise, the harness is hastily adjusted and once more I step upon the tread-mill.”
    —“E. B.,” U.S. farmer. As quoted in Feminine Ingenuity, by Anne L. MacDonald (1992)

    “Ceremony and ritual spring from our heart of hearts: those who govern us know it well, for they would sooner deny us bread than dare alter the observance of tradition.”
    —F. Gonzalez-Crussi, Mexican professor of pathology, author. “On Embalming,” Notes of an Anatomist (1985)

    “The germ of violence is laid bare in the child abuser by the sheer accident of his individual experience ... in a word, to a greater degree than we like to admit, we are all potential child abusers.”
    —F. Gonzalez-Crussi, Mexican professor of pathology, author. “Reflections on Child Abuse,” Notes of an Anatomist (1985)