CMO Communications & Organizational Development
Some CMO’s treat the Marketing Operations leader as a Chief of Staff. As such, they are often charged with handling communication to the organization and the training and development of the Marketing organization. CMO communications can include: Marketing all hands meetings, annual Marketing meetings, internal and external CMO speaking engagements, email updates, and intranet postings.
Organizational Development is a concerted effort afforded by the most strategic and best staffed Marketing Operations departments. In addition to providing training for the Marketing organization, it also involves defining job classifications and career paths. The irony of this is that Marketing Operations professionals are often tasked with scoping the criteria for classic Marketing roles – and yet there is a dearth of resources available to do so for Marketing Operations roles. Radford and other such HR consulting companies do not yet recognize Marketing Operations as a unique discipline.
Read more about this topic: Marketing Operations
Famous quotes containing the word development:
“And then ... he flung open the door of my compartment, and ushered in “Ma young and lovely lady!” I muttered to myself with some bitterness. “And this is, of course, the opening scene of Vol. I. She is the Heroine. And I am one of those subordinate characters that only turn up when needed for the development of her destiny, and whose final appearance is outside the church, waiting to greet the Happy Pair!””
—Lewis Carroll [Charles Lutwidge Dodgson] (1832–1898)