Marketing Operations - Benchmarking & Best Practices

Benchmarking & Best Practices

Also referred to as "best practice benchmarking" or "process benchmarking", benchmarking is a process used increasingly in Marketing to compare approaches in relation to best practice companies, usually within a peer group defined for the purposes of comparison. This allows organizations to develop plans on how to make improvements or adapt specific best practices, usually with the aim of increasing some aspect of performance. Benchmarking may be a one-off event, but is often treated as an ongoing process in which organizations continually seek to improve their practices.

Marketing Operations Cross-Company Alliance (MOCCA) is a professional network for Marketing Operations professionals. It is intended to facilitate the exchange of best practice information. MOCCA is a community for sharing practical experience between Marketing Operations professionals. MOCCA aims to create both professional development for members and development of the marketing operations profession. MOCCA provides as exchange forum for real-world ideas, solutions, and best practices.