Alternate Reality Game
A component of Halo 3's marketing was an alternate reality game or ARG called "Iris". Alternate reality games, which involve cross-media gameplay and player participation, had been previously used for the promotion of Halo 2 in the form of the influential and award-winning I Love Bees. Soon after the Halo 3 public beta ended, a user named "AdjutantReflex" appeared in the official Halo 3 forums on Bungie.net and began posting. A Circuit City advertisement was leaked onto the web days earlier, revealing the web address of an interactive comic which could be manipulated to reveal the IP addresses of another series of sites. One website was the home of the "Society of the Ancients" a group supposedly interested in evidence of Forerunner artifacts left on Earth. Another featured a Forerunner object which gradually revealed text logs and video clips.
Read more about this topic: Marketing Of Halo 3
Famous quotes containing the words alternate, reality and/or game:
“It might become a wheel spoked red and white
In alternate stripes converging at a point
Of flame on the line, with a second wheel below,
Just rising, accompanying, arranged to cross,
Through weltering illuminations, humps
Of billows, downward, toward the drift-fire shore.”
—Wallace Stevens (1879–1955)
“Facts as facts do not always create a spirit of reality, because reality is a spirit.”
—Gilbert Keith Chesterton (1874–1936)
“The savage soul of game is up at once—
The pack full-opening various, the shrill horn
Resounded from the hills, the neighing steed
Wild for the chase, and the loud hunter’s shout—
O’er a weak, harmless, flying creature, all
Mixed in mad tumult and discordant joy.”
—James Thomson (1700–1748)