Alternate Reality Game
A component of Halo 3's marketing was an alternate reality game or ARG called "Iris". Alternate reality games, which involve cross-media gameplay and player participation, had been previously used for the promotion of Halo 2 in the form of the influential and award-winning I Love Bees. Soon after the Halo 3 public beta ended, a user named "AdjutantReflex" appeared in the official Halo 3 forums on Bungie.net and began posting. A Circuit City advertisement was leaked onto the web days earlier, revealing the web address of an interactive comic which could be manipulated to reveal the IP addresses of another series of sites. One website was the home of the "Society of the Ancients" a group supposedly interested in evidence of Forerunner artifacts left on Earth. Another featured a Forerunner object which gradually revealed text logs and video clips.
Read more about this topic: Marketing Of Halo 3
Famous quotes containing the words alternate, reality and/or game:
“It might become a wheel spoked red and white
In alternate stripes converging at a point
Of flame on the line, with a second wheel below,
Just rising, accompanying, arranged to cross,
Through weltering illuminations, humps
Of billows, downward, toward the drift-fire shore.”
—Wallace Stevens (1879–1955)
“Being a Jew, one learns to believe in the reality of cruelty and one learns to recognize indifference to human suffering as a fact.”
—Andrea Dworkin (b. 1946)
“My first big mistake was made when, in a moment of weakness, I consented to learn the game; for a man who can frankly say “I do not play bridge” is allowed to go over in the corner and run the pianola by himself, while the poor neophyte, no matter how much he may protest that he isn’t “at all a good player, in fact I’m perfectly rotten,” is never believed, but dragged into a game where it is discovered, too late, that he spoke the truth.”
—Robert Benchley (1889–1945)