Alternate Reality Game
A component of Halo 3's marketing was an alternate reality game or ARG called "Iris". Alternate reality games, which involve cross-media gameplay and player participation, had been previously used for the promotion of Halo 2 in the form of the influential and award-winning I Love Bees. Soon after the Halo 3 public beta ended, a user named "AdjutantReflex" appeared in the official Halo 3 forums on Bungie.net and began posting. A Circuit City advertisement was leaked onto the web days earlier, revealing the web address of an interactive comic which could be manipulated to reveal the IP addresses of another series of sites. One website was the home of the "Society of the Ancients" a group supposedly interested in evidence of Forerunner artifacts left on Earth. Another featured a Forerunner object which gradually revealed text logs and video clips.
Read more about this topic: Marketing Of Halo 3
Famous quotes containing the words alternate, reality and/or game:
“Germany is a queer country: one can’t regard it dispassionately. I alternate between hating it thoroughly, stick, stock and stone, and yearning over it fit to break my heart. I can’t help feeling it a young and adorable country—adolescent—with the faults of adolescence.”
—D.H. (David Herbert)
“The transformation of the impossible into reality is always the mark of a demonic will. The only way to recognize a military genius is by the fact that, during the war, he will mock the rules of warfare and will employ creative improvisation instead of tested methods and he will do so at the right moment.”
—Stefan Zweig (18811942)
“People’s affections can be as thin as paper; life is like a game of chess, changing with each move.”
—Chinese proverb.