Marketing Nutrition is a book that examines the intersection of consumer psychology, nutrition, and business and which is written by Cornell professor and current Executive Director of the U.S. Department of Agriculture's Center for Nutrition Policy and Promotion, Brian Wansink. The term "marketing nutrition" also refers to encouraging healthier food choices and behavior through the use of marketing strategies and tactics in addition to the conventional use of nutrition education.
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“Men have their own questions, and they differ from those of mothers. New mothers are more interested in nutrition and vulnerability to illness while fathers tend to ask about when they can take their babies out of the house or how much sleep babies really need.”
—Kyle D. Pruett (20th century)