Marketing Exposure - Strategizing

Strategizing

Once objectives are set, the company can begin strategizing how they can successfully approach and execute their campaign. The basic principles of marketing strategy are simply stated: to achieve persistent success in the marketplace over competition. With these basic principles, the company must recognize their competition, and strategize how they can be unique, while yielding positive results in the marketplace. In order to yield the best results in the market place, there are two essential elements within strategizing: the issue of the position, specifically within the 'strategic triangle' (the customers, competitors, and corporation), and of time (the analysis of history). Using these principles and essential elements, companies must develop their campaign strategies. The company must develop these strategies and then determine their rate of exposure, who they are exposing it to, and how they plan on presenting the information. These strategies embody a range of marketing techniques from the campaign slogan to where advertising will take place.