Purpose
Marketing exposure is a major part that determines a company's success in their market. Although it is never directly identified or defined, it crucial for helping a company progress, creating competition for other companies, making the company more credible with consumers, and overall benefit both the company while satisfying consumers. While all of this may seem easy, it takes months of preparation in order to create, launch, and manage a campaign. Campaigns must be exposed thoroughly in the market as much as possible without annoying or bothering consumers to the point of "overexposing" the campaign. There is a fine balance between keeping the consumers interested in a product or brand, and annoying them to the point that they have no interest in supporting a company. In order to expose a campaign successfully, there are many factors that must be taken into consideration.
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Famous quotes containing the word purpose:
“The chief want, in every State that I have been into, was a high and earnest purpose in its inhabitants. This alone draws out “the great resources” of Nature, and at last taxes her beyond her resources; for man naturally dies out of her.”
—Henry David Thoreau (1817–1862)
“Our policy is directed not against any country or doctrine, but against hunger, poverty, desperation and chaos. Its purpose should be the revival of a working economy in the world so as to permit the emergence of political and social conditions in which free institutions can exist.”
—George Marshall (1880–1959)
“In considering the policy to be adopted for suppressing the insurrection, I have been anxious and careful that the inevitable conflict for this purpose shall not degenerate into a violent and remorseless revolutionary struggle.”
—Abraham Lincoln (1809–1865)