Purpose
Marketing exposure is a major part that determines a company's success in their market. Although it is never directly identified or defined, it crucial for helping a company progress, creating competition for other companies, making the company more credible with consumers, and overall benefit both the company while satisfying consumers. While all of this may seem easy, it takes months of preparation in order to create, launch, and manage a campaign. Campaigns must be exposed thoroughly in the market as much as possible without annoying or bothering consumers to the point of "overexposing" the campaign. There is a fine balance between keeping the consumers interested in a product or brand, and annoying them to the point that they have no interest in supporting a company. In order to expose a campaign successfully, there are many factors that must be taken into consideration.
Read more about this topic: Marketing Exposure
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