Purpose
Marketing exposure is a major part that determines a company's success in their market. Although it is never directly identified or defined, it crucial for helping a company progress, creating competition for other companies, making the company more credible with consumers, and overall benefit both the company while satisfying consumers. While all of this may seem easy, it takes months of preparation in order to create, launch, and manage a campaign. Campaigns must be exposed thoroughly in the market as much as possible without annoying or bothering consumers to the point of "overexposing" the campaign. There is a fine balance between keeping the consumers interested in a product or brand, and annoying them to the point that they have no interest in supporting a company. In order to expose a campaign successfully, there are many factors that must be taken into consideration.
Read more about this topic: Marketing Exposure
Famous quotes containing the word purpose:
“To every thing there is a season, and a time to every purpose under the heaven:
A time to be born, and a time to die; a time to plant, and a time to pluck up that which is planted;”
—Bible: Hebrew Ecclesiastes (l. III, 1–2)
“The purpose of getting power is to be able to give it away.”
—Aneurin Bevan (1897–1960)
“... my one aim and concentrated purpose shall be and is to show that women can learn, can reason, can compete with men in the grand fields of literature and science ... that a woman can be a woman and a true one without having all her time engrossed by dress and society.”
—M. Carey Thomas (1857–1935)