Objectives
Exposure objectives are the basic goals that the company is looking to accomplish in their campaign. Among the important goals, first understanding their consumer is key. In order for successful exposure, the company must create a "target market" or identify the specific consumer and what their needs are. Consumer factors and environmental factors can determine whether or not the company is capable of selling their product or service. Therefore, the company must evaluate what they have to offer and then determine how their product can help the consumer. Once the consumer and their needs have been identified, companies can figure out their goals and strategies as to how they can get the consumer to choose their product or service over the competitor's.
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Famous quotes containing the word objectives:
“Along the journey we commonly forget its goal. Almost every vocation is chosen and entered upon as a means to a purpose but is ultimately continued as a final purpose in itself. Forgetting our objectives is the most frequent stupidity in which we indulge ourselves.”
—Friedrich Nietzsche (1844–1900)