Examples
Nike: Nike, Inc. is a global brand that uses the Nike "Swoosh" as its logo/symbol. Because their marketing campaigns and exposure in athletic clothing retail has been so successful in their market, they have established themselves as a leading retailer that their "Swoosh" is trademarked. Without strategic planning or successful marketing, exposure would be nearly impossible and the brand would not be a foundation in athletic retail. They provide all ranges of sports and athletic gear from hockey sticks to running shorts. Their competitors include Adidas, Under Armor, and Puma.
Target: Target Corporation is a global brand that uses the red, three ringed "Target" as its logo. They have been very successful in the area of retailing or, more specifically, discount retailing. With their designer clothing campaigns from Isaac Mizrahi, Marc Jacobs, and Diane Von Furstenberg to name a few. Using such campaigns Target has been able to establish itself as a leading competitor in high retail goods for a discounted price. They are the second highest retailer after Walmart.
Read more about this topic: Marketing Exposure
Famous quotes containing the word examples:
“Histories are more full of examples of the fidelity of dogs than of friends.”
—Alexander Pope (1688–1744)
“No rules exist, and examples are simply life-savers answering the appeals of rules making vain attempts to exist.”
—André Breton (1896–1966)
“There are many examples of women that have excelled in learning, and even in war, but this is no reason we should bring ‘em all up to Latin and Greek or else military discipline, instead of needle-work and housewifry.”
—Bernard Mandeville (1670–1733)