Examples
Nike: Nike, Inc. is a global brand that uses the Nike "Swoosh" as its logo/symbol. Because their marketing campaigns and exposure in athletic clothing retail has been so successful in their market, they have established themselves as a leading retailer that their "Swoosh" is trademarked. Without strategic planning or successful marketing, exposure would be nearly impossible and the brand would not be a foundation in athletic retail. They provide all ranges of sports and athletic gear from hockey sticks to running shorts. Their competitors include Adidas, Under Armor, and Puma.
Target: Target Corporation is a global brand that uses the red, three ringed "Target" as its logo. They have been very successful in the area of retailing or, more specifically, discount retailing. With their designer clothing campaigns from Isaac Mizrahi, Marc Jacobs, and Diane Von Furstenberg to name a few. Using such campaigns Target has been able to establish itself as a leading competitor in high retail goods for a discounted price. They are the second highest retailer after Walmart.
Read more about this topic: Marketing Exposure
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