A marketing board is an organization created by many producers to try to market their product and increase consumption and thus prices. They most commonly exist to help sell farm products such as milk, eggs, or beef and are funded by the farmers of those crops. Marketing boards often also receive funding from governments as an agricultural subsidy. The leadership and strategies of the marketing boards are set through votes by the farmers.
Marketing boards also sometimes act as a pool, controlling the price of farm products by forming a legal cartel. They also fund other ventures beneficial to their members such a research.
Marketing boards differ from industry trade groups in that their primary goal is marketing towards consumers, not governments, but they may also lobby on behalf of their supporters. Industry trade groups might also advertise directly to consumers.
Read more about Marketing Board: Marketing Boards
Famous quotes containing the word board:
“Midway the lake we took on board two manly-looking middle-aged men.... I talked with one of them, telling him that I had come all this distance partly to see where the white pine, the Eastern stuff of which our houses are built, grew, but that on this and a previous excursion into another part of Maine I had found it a scarce tree; and I asked him where I must look for it. With a smile, he answered that he could hardly tell me.”
—Henry David Thoreau (1817–1862)