Key Functions of Marketing Automation
In order to effectively aid marketers in fully understanding customers and subsequently developing a strategic marketing plan, marketing automation tools (MAT) are designed to perform three key tasks :
- Development and analysis of marketing campaigns and customers
- Management of marketing campaigns
- Appropriate customer data organization and storage
Fully developed marketing automation systems provide information across all phases of the marketing process, including:
- Demand Generation
- Lead Management
- Lead Scoring
- Lead Nurturing
- Lead Generation
- Campaign Analysis
- Lead Qualification
- Sales Effectiveness
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