Meso-Environment
Marketing intermediaries help to sell, promote, and distribute goods. Intermediaries take many forms:
- Resellers
- Physical distribution firms
- Marketing services agencies
- Financial intermediaries
- Customer markets must be studied.
- Market types
- Consumer
- Business
- Government
- International
Customer markets must be studied:
- Market types
- Consumer
- Business
- Government
- Reseller
- International
Various publics must also be considered:
- Government
- Media
- Financial
- Local
- General
- Internal
- Citizen Action Groups
Read more about this topic: Market Environment