The market environment is a marketing term and refers to factors and forces that affect a firm’s ability to build and maintain successful relationships with customers.Three levels of the environmment are: Micro (internal) environment - small forces within the company that affect its ability to serve its customers. Meso environment – the industry in which a company operates and the industry’s market(s). Macro (national) environment - larger societal forces that affect the microenvironment.
Read more about Market Environment: Micro-Environment (internal Environment), Macro-Environment (external Environment), Meso-Environment
Famous quotes containing the words market and/or environment:
“The only reason to invest in the market is because you think you know something others don’t.”
—R. Foster Winans (b. 1948)
“... several generations of slum environment will produce a slum heredity ...”
—Albion Fellows Bacon (1865–1933)