Rotor's Influence
• Rotor advertisements and editorial coverage appeared on the pages of many national and international publications. These included the Los Angeles Times, Ray Gun, New York's Paper Magazine, Surface, URB, UHF as well as Interactif (France) and various Japanese street wear magazines.
• Rotor ads featured parody logos of gaming companies and franchises. Logos like Praystation, Nofriendo and Microshit were designed to be commentaries on videogame culture, technology tribalism, and a corporate controlled media universe that substitutes religion with brands. The logos would serve as an inspiration for many other artists including then up-and-coming media talent Joshua Davis who adopted the moniker Praystation.
• Rotor was seen on CNN, The USA Network and a host of local TV stations. Rotor was profiled as a fusion company merging fashion and technology at a time when the web was in its infancy and the concept of ‘digital lifestyle’ was yet to be grabbed by the media at large. It has since become an extremely popular term, but Vanco openly used that exact language in the early and mid nineties to describe his Rotor brand. Because of its progressive design and attitude, Rotor was featured in films, television advertisements and video clips.
• Rotor fashion was also seen in music videos and/or used as stage gear by popular music artists such as Front 242, Marilyn Manson, Rage Against the Machine, Front Line Assembly, Fear Factory, Chemlab and White Zombie.
Read more about this topic: Mark Vanco
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