Mark Vanco - Games & CG Animation

Games & CG Animation

• In 1998 Vanco art directed the PS1 videogame ‘Speed Tribes’ and produced a comic of the same name for game developer Nemicron headed by Mark Alamares and publisher THQ.

• In 1999-2000 Vanco made a brief move to Brussels, Belgium to act as producer and art director for the computer animation production firm Imagination in Motion (IIM). Vanco rebranded the European company as part of its entrance into the international marketplace. Subsequent to the rebrand, IIM attracted many global players in the entertainment industry. It was at IIM that Vanco worked with clients like clients like DreamWorks Entertainment, Disney and Coca Cola.

• Vanco launched the animation consultancy bureau N1digital in 2001. The bureau worked together with companies across northern Europe including Grid in Ghent, Belgium, and 583D in Frankfurt, Germany.

• In 2001 Vanco developed a character-based, interactive strategy for Universal Music's Farmclub, a progressive television/web music program launched by Interscope Records' Jimmy Iovine and produced by Glenn Kaino. He produced and art directed custom CG animated characters and bumper animations for the show. The animation was created by the German CG production house 583D. Farmclub gained media and industry attention because of its unique profile as a combination website and cable television program. Farmclub brought Vanco's distinct technology fashion flavor to US national television as well as the web.

• In late 2002, Vanco brokered and produced the computer graphics translation of the global cleaning icon, Mr. Clean for Procter & Gamble Europe. The antiquated 2D version of the character was in need of a digital upgrade - and the client had high expectations for the worlds most recognized home cleaning character. After finalizing the production deal, a subsequent 9 territory European launch of the new 3D Mr. Clean was initiated. The 3D Mr. Clean character Vanco produced has subsequently been adopted for use in all of Proctor's domestic U.S. campaigns.

• In 2005, Vanco acted as Web 2.0 design consultant and brand advisor for the digital music giant Napster in Hollywood, California. He crafted a vision for Napster's broader entertainment objectives regarding the brand's mission to expand its profile in the music marketplace with original, digital lifestyle content and a more progressive design.

• In 2006, he art directed the satellite broadcast music video network International Music Feed aka IMF in Los Angeles, California. IMF was wholly owned by Universal Music Group and designed to promote and market both the label's American and international music talent. Vanco was responsible for a wholesale network rebranding effort as well as the IMF campaign ‘War on Analog.’