TV and Radio Ad Campaigns
In July 2006, MPP launched a radio advertising campaign that called out prominent public officials, including former President George W. Bush, former California Governor Arnold Schwarzenegger, former Vice President Al Gore, and Supreme Court Justice Clarence Thomas for using marijuana. The ad, which ran on 141 radio stations nationwide, asked: "Is it fair to arrest three quarters of a million people a year for doing what presidents and a Supreme Court justice have done?"
In early July 2009, MPP introduced a television ad spot advocating taxing and regulating marijuana as a sensible policy change for California, a state facing a huge budget deficit. The ad featured a California woman explaining that responsible marijuana consumers, like herself, want a taxed and regulated system of marijuana distribution so that they can pay their fair share of taxes, which could then be put back into California schools. The ad was the first of its kind and was very controversial, with some California television stations refusing to air it. Nonetheless, the ad received a lot of press coverage, including an appearance on NBC's Today Show by MPP's former director of federal policies, Aaron Houston.
Read more about this topic: Marijuana Policy Project
Famous quotes containing the words radio and/or campaigns:
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