The TV Icon
Aside from successfully conquering the movie scene, La Soriano duplicated her feat on Television with a variety of shows few could match. From the sitcom John and Marsha, she also starred in Kaluskos Musmos and Kuskos Balungos, youth oriented programs in the 1970s. to Musical Variety Shows (Maria! Maria! and Maricel Live!), Drama Anthology (Maricel Drama Special) and Comedy Shows (2+2, Kung Kaya ni Mister., Kaya ni Misis ( If the Husband Can do It, the Wife Can), Mary d' Potter, Bida si Mister, Bida si Misis (The Husband and Wife are Lead Characters), Soap Opera (Vietnam Rose) and currently doing John En Shirley (a spin-off of her original sitcom), where she is reunited with her daddy Dolphy together with Susan Roces.
The Diamond Star can be considered foremost a progeny of television and her face has continued to become a staple in the small tube. Even with her short hiatus in making movies, Maricel was consistently seen in the longest running drama anthology which was named after her and the reprisal of the role of Shirley Purontong brings her into full circle as a certified icon in Philippine TV.
She has received two awards from the Asian TV Awards as Best Actress in a Comedy show aside from her two awards for the same category from the Philippine Movie Press Club (PMPC). She was also given two awards as Best Actress in a Drama Anthology and Best Actress for Drama in a Soap Opera (Vietnam Rose) also coming from the PMPC.
A sought after celebrity endorser, she has endorsed a wide variety of products and is considered one of the most credible among the elite group of endorsers. She is reported to lend her name only with those products she believes in and uses it as well. Her appeal to consumers help catapult a number of products to gain a sizable share of the market most notably, Green Cross, Whisper, Alaska, Globe, Swift Spaghetti, Loviscol, McDonalds, Jollibee, Mr. Clean, Breeze, Minola,Fiesta cooking oil among others.
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