Legal Issues
Since margarine intrinsically appears white or almost white, by forbidding the addition of artificial coloring agents, legislators found that they could protect the dairy industries by discouraging the consumption of margarine based on visual appeal. Bans on adding color became commonplace in the U.S., Australasia and Canada and, in some cases, those bans endured for almost 100 years. It did not become legal to sell colored margarine in Australia, for example, until the 1960s. The rivalry between the dairy industry and the oleomargarine industry persists even today.
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