Manutius - Publishing Legacy - Imprint and Motto

Imprint and Motto

In 1501, Aldus began to use as his publisher's device, the image of a dolphin wrapped around an anchor. His editions of the classics were so highly respected that the dolphin-and-anchor device was almost immediately pirated by French and Italian publishers. More recently, the device has been used by the nineteenth-century London firm of William Pickering, and by Doubleday. Aldus adapted the image from the reverse of ancient Roman coins issued during the reigns of the Emperors Titus and Domitian, AD 80-82. The dolphin and anchor emblem is associated with "Festina lente" (Hasten slowly), a motto that Aldus had begun to use as early as 1499, after receiving a Roman coin from Pietro Bembo, which bore the emblem and motto.

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Famous quotes containing the words motto and/or imprint:

    My friend devotes himself to his life, whenever he can find the spare time. His motto is: ‘Don’t just sit there: live!’ So he’s too busy to stand, to walk, to do anything, except to live. He even refused to kiss a girl, when invited, on the grounds that it was time again to be living. Schedules are sacred to him.
    Marvin Cohen, U.S. author and humorist. The Self-Devoted Friend, New Directions (1967)

    Even from their infancy we frame them to the sports of love: their instruction, behaviour, attire, grace, learning and all their words aimeth only at love, respects only affection. Their nurses and their keepers imprint no other thing in them.
    Michel de Montaigne (1533–1592)