Manischewitz - Wine

Wine

The Manischewitz winery is located in Canandaigua, New York, and has since 1987 been the property of Constellation Brands, which continues to license the Manischewitz name from R.A.B. Foods. The Winery was founded by Leo Star and run by the Star family since 1927.

The Manischewitz winery is best known for its sweet concord wine, which is widely available in much of North America. Made from labrusca grapes, its aroma is unusual, and is combined with a large amount of residual sugar. As concord was popularized over the years by U.S. media as being the kosher wine, it is often the wine used by non-Orthodox Jews in celebrating Passover. However, Manischewitz's sweet Concord contains corn syrup, a sweetener derived from corn, which is a food forbidden for Passover among Ashkenazi Jews (see Kitniyot for details on why corn is forbidden). Manischewitz produces special Kosher for Passover bottling of their wines, which are sweetened with cane sugar as opposed to the corn syrup used throughout the year.

The sweetness of Manischewitz wine and other kosher wines is often the fodder of jokes. However, Kosher wine does not have to be sweet. One of the reasons for the prevalence of sweet kosher wine in the U.S., and in the Americas generally, dates back to the early days of Jews in America, when there was the need to locally produce kosher wine for the Kiddush ritual on the Shabbat and holidays. The combination of a limited choice of grape varieties that could grow in the areas where Jews had settled, along with limited time available to produce the wine and a market dominated by hard cider, yielded a bitter wine that had to be sweetened to make it palatable.

Indeed, so well known is the sweet Manischewitz variety in the U.S. that the existence of a thriving kosher wine industry anchored by vineyards in France and Israel, along with a growing U.S. industry, is often a surprise to Americans unaccustomed to taking kosher wine seriously.