Marketing Brands
Flagship brands: Gatsby: beauty care products aimed specifically at men. Lucido: beauty care products aimed specifically at women.
Other brands: Dr. Renaud, Guinot brand, Formulate, Aristia, and Direction Refilia, Pixy, Pucelle, Miratone, and Johnny Andrean.
With the expansion of Gatsby in the international market, the Gatsby branch of Mandom Corp became extremely successful in producing hair styling products. In 2007, the release of "Moving Rubber", a series of hair styling products, started a wave of popularity for Gatsby products. Now Gatsby is an established and renown maker of quality beauty and hair care for men and women alike.
Read more about this topic: Mandom Corporation
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“Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The “marketing” immunity of governments is similar to that of the major brands of washing powder.”
—Jean Baudrillard (b. 1929)