Role
A manager is somewhat like a storyline agent for an actor or an athlete; he helps his client to book matches and appearances, and otherwise works to further and guide their career. Within the context of storylines it is the manager who positions their charge for title opportunities, decides whom to trust as an ally, and generally acts as a mouthpiece on their wrestlers' behalf. Outside of storylines, a manager's job is to help the wrestler they're paired with get over. For this reason, managers are usually paired with wrestlers who the writers feel have great potential, but need a little help to the top. For example, if a wrestler can perform well in the ring, but lacks the gift of gab, a manager will cut promos for him. Often the very act of aligning oneself with a manager, or conversely breaking away from a manager they've worked with, can change a wrestler's alignment, making them a sudden fan favorite or villain.
While the basic goal of a manager is to give his or her wrestlers a push never changes, how they go about it will depend on several factors, especially alignment. A heel manager, for example, may have their wrestler constantly duck tougher opponents while cheating to help them win when they do actually wrestle. A face manager, however, may spend the majority of their interview time talking about how tough their wrestler is and going out of their way to find bigger and better opponents to challenge, as proof.
Certain wrestlers employ a special kind of manager, known as a "handler." If a wrestler's character calls for it a handler is the only person who can control a "wild" wrestler that is prone to "go out of control." A classic example of this was The Undertaker, who in his early Deadman persona was controlled only by Paul Bearer through an urn which was said to have all of the Undertaker's powers. A recent example of this was wrestler Umaga and his handler, Armando Estrada.
Read more about this topic: Manager (professional Wrestling)
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