Annual Events
Imperium is the flagship annual inter-business-school festival of MDI. Event spans all verticals, including Marketing, finance, Strategy, IT consulting, and Operations. An online strategy game 'Nautica' is also organized which has received a strongly positive response from business schools all over India.
Illumina is the annual disguised market research event at MDI. Research projects are undertaken on behalf the corporate world and is incorporated in a traditional Diwali Mela for local visitors. Illumina attracts a footfall in excess of 8000, thereby providing companies with a huge population base to select a relevant sample for their research problems.
Since its inception in 1997, Illumina has enjoyed an association with some of the biggest names in the industry including Pepsi, ITC, RPG Spencers, Airtel, SBI, Nokia, Dabur, HUL, Aviva, AMUL, Frito Lay, Corporation Bank, Bank of Baroda, Philips, Pepsi, ICI Paints, Britannia, Gillette, PGCL and many more. Illumina is conducted in 2 phases- Rural Illumina in a village called Pataudi near Gurgaon and Urban Illumina in the MDI campus. In 2011, Child Market Research will be integrated with Urban Illumina wherein students of different schools across the city will be the target audience for market research. Students from MDI are assigned marketing problems that they need to solve in areas such as concept testing, price-quality perceptions, attribute ranking, product testing, branding, image mapping, advertising effectiveness and consumer behavior research. The students construct games around the problems, and as people participate, the students assimilate buying-behavior pattern of consumers.
Delphique, MDI's National Management Convention hosted in the month of November each year, is a unique platform for leading organizations, academicians, industry peers and students to interact and share thoughts on the critical issues faced by the corporate world.
Delphique strives for true value addition for its Partner Organizations through diligent and meticulous research backed by expert guidance from specialist professors. Over the years, organizations like PricewaterhouseCoopers, Deloitte, Hay Group, Procter and Gamble, PepsiCo, Citi Group, American Express, AON Hewitt, Mercer, Aditya Birla Group, IBM, Cognizant, DELL, and others has put trust on Delphique for value added research. The convention has been graced by the presence of industry leaders of the likes of Dr. R.K Pachauri, Noble Laureate, Dr RaviAjmera – CAO, Deutche Bank, Mr. Manoj Piplani - MD and Site President, Citigroup, Mr. Oscar DeMello - Country Head, Hay Group, Mr. Anil Sethi - Vice President, TCS, Mr. Sanjeev Agarwal - Founder and CEO, Daksh, Current Managing director, Helion Ventures Pvt. Ltd, Mr.C.S. Mohapatra - Director, Capital markets division, Ministry of Finance and others.
Delphique’09, the student research initiative spanning over three months, culminated in the two-day national management convention on the 28 and 29 November 2009. The panels for Delphique ’09 were based on the theme "Resurgence of Industries in the backdrop of Global meltdown". The event was inaugurated by Mr Arun Goyal, Director, Financial Intelligence Unit, India (FIU-IND) and attended by 40 eminent personalities from the industry. Nobel laureate and Director TERI, Dr. Rajendra K. Pachauri, and Asia CEO, Cushman & Wakefield, Mr Sanjay Verma, gave the valedictory address on November 29, 2009.
ADVENT is MDI's advertising and marketing summit. Advent'09 boasted of a unique advertising workshop, ADRENA, conducted by experts from Lowe Lintas. The workshop was followed by an inter-B-school ad-designing contest, which pitted the best teams from each business school in a fiercely contested battle of creativity and insight. The Chief Guest of the inaugural session on the first day of Advent'09 was Shri S.K. Swamy, CMD, R.K. Swamy BBDO, who spoke about ‘Connecting Minds’. Mr. Rajiv Bakshi, Director (Marketing, Asia Pacific), Discovery Channel detailed the nuances of media planning and buying. The final day was graced by Mr. Rahul Kansal, the CMO of BCCL, who spoke to students on the topic ‘Social responsibility and ethics in marketing’. The final speaker on the second day of ADAGE, the Corporate Interaction Series at Advent ’09, was Mr. Prasanna Singh, the COO of Afaqs!, who spoke to students about ‘Growth through Innovation – the Media story’. Q’riosity, the Picture Quiz, was another hit among the plethora of events at the summit. Participation in Q’riosity reached overwhelming proportions, with over 300 teams from 27 business schools across the country trying their luck at the jackpot.
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