History
On 11 June 2007, the company purchased the Hammersmith Apollo and The Forum. The same year, MAMA Group acquired Mean Fiddler Holdings Limited the company which owned The Jazz Café, The Garage, The Borderline and held a majority share in G-A-Y.
On 6 March 2008, the group acquired The Picture House, Edinburgh from Luminar Liquid Limited, a subsidiary of Luminar Group Holdings plc. On 1 April 2008 MAMA acquired The Institute, Birmingham and on 13 June 2008, they acquired a majority share in Global Gathering Group Limited (formerly Angel Music Group Limited), the company which owns GlobalGathering, Godskitchen and Future Gods brands. MAMA acquired 100% of Global Gathering Group Limited in 2011.
On 22 September 2008, MAMA Group acquired Heaven (London) Limited, the company which owns the leasehold of the Heaven Nightclub.
On 15 January 2009, HMV Group purchased a 50 percent stake in MAMA Group. The new company, Mean Fiddler Group Limited, operated 11 venues across the United Kingdom, including the Hammersmith Apollo, The Forum in Kentish Town, The Garage, Jazz Café, The Edinburgh Picture House, Digbeth Institute in Birmingham, Heaven, G-A-Y Bar, G-A-Y Late, The Borderline and Aberdeen’s Moshulu. In January 2010 HMV bought the whole of the MAMA Group in a deal worth £46m.
HMV sold the Hammersmith Apollo to AEG Live and Eventim in May 2012 for £32 million. It sold the remainder of MAMA & Company to management backed by Lloyds Development Capital in December 2012 for £7.3 million, which also included the company's 50% stake in Mean Fiddler Group (excluding Heaven and the G-A-Y businesses).
MAMA acquired East Village Arts Club (formerly The Masque), Liverpool on 5 February 2013 and Hoxton Square Bar and Kitchen on 13 March 2013.
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