Marketing
The game was designed for players aged 9 and up. The targeted consumer was teenage girls, usually 11 to 16 years old. Milton Bradley made several commercials for the game. Arguably the most memorable one was from 1990. The camera showed alternating shots of four girls shopping in a real mall, and playing the game at home. After one girl moves her pawn to the game board's parking lot she exclaims: "I win!" The other three demonstrate dismay at having lost. The commercials last line is "Mall Madness, it's the mall with it all!" Another version has recently been released; a Hannah Montana special edition and a "Littlest Pet Shop Edition". These versions of Mall Madness were unique in the respect that it specifically targeted fans of them, and Hannah Montanna version was the first version to picture a male on the front of the box.
Read more about this topic: Mall Madness