Male Call - Characters and Story

Characters and Story

To launch Male Call two weeks later, Caniff introduced a new character, Miss Lace, a sexy, sophisticated, dark-haired woman who mixed with the GIs at an American base somewhere in China. Comics historian Don Markstein described the Male Call characters:

Miss Lace, who replaced Burma, was designed as the opposite of the earlier character — black-haired as opposed to Burma's blonde; innocent as opposed to Burma's world-wisdom; and always soft and sweet, as opposed to Burma's sometimes flinty exterior... The only character to carry over from Burma's run was eager young PFC J. Snafroid McGoolty, a very minor player, but also the only recurring named character besides Lace herself... Her adventures tended to be a bit on the risqué side — never to the point of totally unambiguous sexual romps, but enough to draw an occasional complaint from a blue-nose type. These rare complaints were ignored, however, as the vast bulk of reader response was thoroughly enthusiastic. Along with George Baker’s Sad Sack, Bill Mauldin's Willie & Joe and Dr. Seuss' Private Snafu, Lace was among the most celebrated of World War II’s military-related cartoon characters. In fact, she may have been the first comic strip character to appear on television — during July, 1945, New York City's WNBT interviewed Caniff, during the course of which model Dorothy Partington appeared in the role of Lace.

The strip was a gag-a-week series aimed at boosting the morale of servicemen and was oriented towards mild humor and pin-up art. It was inspired by Norman Pett's comic strip Jane, published in the British tabloid The Daily Mirror from 1932 to 1959. Given its reading demographic, the content was somewhat racier than was permitted in mainstream civilian publications. Nevertheless, the strip still had to pass muster with military censors.

The Camp Newspaper Service distributed the strip to more than 3000 military base newspapers, the largest number of individual papers in which any single comic strip has appeared. Male Call did not appear in any civilian newspapers.

In 1987, Kitchen Sink Press published a complete collection, Male Call: 1942–1946 (ISBN 0878160264). In 2011, Hermes Press will publish a complete collection.